It's a fairly simple Flash application that lets users upload an image and build a lottery-style scratch card from it....Scratch away, people! Win us both some cash!
Users have an incentive to create and embed these on their blogs, MySpace page, etc.: if you create a scratchcard and someone wins a prize, you get the same prize as the creator of the card.
Wednesday, July 11, 2007
Permanent Link to ScratchYourself: Viral Sweepstakes That Brands Could Love
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