Monday, March 6, 2006

Inside Wire: Welcome to Channel Zero

TiVo or not TiVo, that is the question that completely misses the strategy. Why include a TV tuner to record cable/satellite/over-the-air signals when you're developing your own competing distribution system?

Front Row will deliver live TV when IPTV hits the mainstream. See Neo’s “Next Wave” series. This would seem to be a no-brainer for Apple—promote adoption of Apple’s technology for IPTV delivery and avoid the added expense of including a hardware TV tuner (leaving that option as a third-party add-on).

If you want to see the precursor/prototype in action, launch Front Row and watch some movie trailers. Pretty much streaming video-on-demand. Not hard to imagine "cable" channels with a paid subscription to the phone company or some other provider.


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