Saturday, November 3, 2007

MySpace gets social with Google

Right on the heels of Google's OpenSocial announcement comes word that MySpace has signed on to support the new API. This nearly guarantees that OpenSocial will become a de facto standard for developing social networking plug-in applications and it means pretty much all the major (and minor) players in social networking have aligned against Facebook. Unless Facebook decides to sign on.

As indicated in this AP article (ironically hosted at Yahoo), that still leaves Yahoo!, eBay and Amazon (and my personal fav, Multiply) on the sidelines. Unless Yahoo! decides to dance with Facebook and Microsoft, they'll have a tough time launching their own API (read: attracting developers) for Yahoo! 360°. That's right, Yahoo! has a social network you've probably never heard of.

What about eBay and Amazon? I don't think anyone expects them to suddenly launch their own general purpose social networking platforms, but either of them could write apps for other social networks or find other ways of integrating their substantial memberships into other social networks. And if you don't think eBay and Amazon are themselves specialized versions of a social network, then you haven't been shopping online in a while. Imagine what happens when all sites that feature some kind of social networking integrate with each other to some degree. Talk about your deep profiles....

Best coverage I've seen (so far):
AP: MySpace gets social with Google
ZDNet: Google’s OpenSocial: What it means
TechCrunch: Details Revealed: Google OpenSocial To Launch Thursday
O'Reilly: Google Announces the OpenSocial API
GigaOM: OpenSocial, Google’s Open Answer to Facebook
Marc Andreessen: Open Social: a new universe of social applications all over the web
Google Blog: OpenSocial makes the web better
NY Times: Google and Friends to Gang Up on Facebook


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