Wednesday, November 7, 2007

Facebook Launches Social Ads

Facebook leaps forward with Social Ads, essentially allowing feed-embedded ads to target specific user behavior -- you add a band to your favorites, Facebook notes that in your feed and inserts an ad for that band. Meanwhile, MySpace is still playing catch-up, allowing ads only for big spenders and nothing by self-service.

In this announcement, Facebook also plays a little catch-up themselves, allowing advertisers to set up their own Facebook Pages (as opposed to Facebook Profiles for individuals). Facebook Pages are "distinct, customized profiles designed for businesses, bands, celebrities and more to represent themselves on Facebook." Hmm, any bands looking to migrate from MySpace?

Oh, and just for good measure, Facebook now allows you to integrate activity at third-party sites, like Blockbuster, into your feed. Nice.


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