Late yesterday, local Nashville developer 365 Creative released a new Twitter mash-up that quickly generated strong reactions among Nashville users of the Twitter service. Dubbed NashMash, the service allows a Twitter user to follow all the users located in Nashville in one step. That's 1652 new contacts at last count. And countless updates added to the user's Twitter stream.
A few people who enjoy having lots of followers, or who like to follow a lot of people, have reacted positively. A large number of others have reacted with great disdain at the volume of new followers and the notices that come with them. I haven't talked with anyone who submitted their credentials to the service, but I've heard about some negative reactions to the resulting deluge of updates and text messages and frustration at not being better forewarned about what was going to happen to them. [UPDATE: Twitter user andi37206 used NashMash today and certainly had a strong reaction to the results.]
I've been told by one of the developers behind the service that they have stopped processing new requests for now. Once Twitter catches up with the follow requests in queue, we should see an end to the inundation of new followers and notices. I'm also told that the auto-follow feature was developed as a proof-of-concept for a separate commercial application that they envision for Twitter. (I should also note that this person was my source for suggesting the service be called Frankentwitter. Kudos to them for understanding that they released a monster and for having some self-deprecating humor about it.)
Before the service is restored, if it is restored, I would encourage the developers to add at least the following improvements:
- Do NOT include protected accounts in the list of accounts that will be followed. (For the most part, these people are not interested in unknown followers, so why provoke them.)
- Provide an easy mechanism for people to opt-out of being on the list of accounts to be followed. (Even better, make the list opt-in, as Dave Delaney has done with his Official Nashville Twitter List.)
- Explain more clearly that by using the service you will be adding a very large number of accounts to your Twitter feed. (The current instructions aren't very clear on this point.)
- Provide a mechanism to undo all the follow requests. (I don't know how this would even be possible, especially without un-following all of the people you were following before you bulk-added the others, but good luck to the person who wants to manually un-follow 1600 people.)
- Do NOT initiate the follows with notifications turned on. (Oh, man, I can't imagine how many text messages are generated by 1652 Twitter users.)






