Thursday, April 17, 2008

Our Ecosystem Rocks!

You might have seen this video already, since everyone and their brother linked to it yesterday, but it's still worth posting here just in case you haven't seen it yet and, well, because I just can't pass up commenting on it.

Gruber calls it an "embarrassingly bad internal Microsoft video extolling the virtues of Vista in the enterprise..." that "epitomizes Microsoft’s culture and institutional bad taste."

Boy, that just scratches the surface. This video offends on so many levels, it's difficult to name them all. Let's start with the slaughtering of a Bruce Springsteen classic. Actually, the lyrics by themselves are dismal enough to offend.

And the portrayal of the customers? Mindless pawns easily swayed by slogans and acronyms? Doltish, big-headed boss? Glassy-eyed, star-struck female? Does Microsoft really see its customers like this? Or want its enterprise sales team to see them like this? Now, I know this video wasn't intended for external audiences, and especially not for customers, but how can anyone buy with confidence from a company that values it's customers in this way?


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