Thursday, February 14, 2008

“Natural Born Clickers”? Who are these people?

Just 6 percent of the online population (dubbed “Natural Born Clickers”) are responsible for more than 50 percent of display ad clicks.
Online advertisers aren't going to like this at all. Not only do these heavy clickers account for the majority of ad clicks, they also behave differently than average Internet users in lots of other ways -- like spending four times as much time online but not spending more money than the average. So much for effective advertising online -- it's now a much more complex environment. Or maybe it's just back to the old 50% adage and same as it ever was. New media advertising is old media advertising.


1 comment:

  1. The idea of "natural born clickers" cracks me up for some unknown reason!